Webinar: Psychology for Social Impact
Popularized by the bestsellers Nudge and Predictably Irrational, the field of behavioral economics has earned praise and criticism alike. Supporters tout an insightful new way to analyze and predict consumer decisions based on how people really behave; critics say it’s simply a repackaging of consumer behavior theory. Nonetheless, behavioral economics blends psychology and economics to ask questions important for social marketing, policy development, and other efforts: why do people so often make decisions that run counter to their own best interests? How do emotions and social forces influence those choices? How do individual decisions ultimately affect the marketplace and society?
In this webinar, Piyush Tantia will introduce the key tenets of behavioral economics and share a number of examples of how it is being used to design creative, new solutions to social problems in healthcare, poverty alleviation, financial services, and energy conservation.
Date: | Thursday, September 1, 2011 |
Time: | 10:00-11:00am Pacific Time |
Presenter: | Piyush Tantia, Executive Director, ideas42 and Research Director, IQSS, Harvard University |
About The Presenter
As Executive Director of ideas42, Piyush Tantia works closely with leading academics from Harvard, MIT and Princeton to design and implement solutions in various areas including household finance, poverty and healthcare. He also manages ideas42’s research activities housed at Harvard University. Examples of projects include various financial access product design pilots, improving the quality of care through doctor-side behavioral interventions, improving foreclosure mitigation in the US using behavioral insights, implementing cheap behavioral interventions to encourage people to reduce their energy consumption and generating ideas for the next generation of consumer finance policy.
Prior to joining ideas42, Piyush was a Partner in Oliver Wyman’s Retail Banking and Finance & Risk practices. During his 14 years at Oliver Wyman, he advised clients in a vast array of retail financial services businesses including prime and subprime credit card, home equity, prime and subprime mortgage, deposits, retail distribution, microfinance, and unbanked/ underbanked. He tackled a wide range of issues including strategy, customer and product value management, credit process, distribution and risk management.
