Live From New York, it’s the Story of Stuff

Annie Leonard has done it again with the book version of The Story of Stuff, which arrives in stores today.  It’s personal, political and provocative, and provides information on what you can do (both to change your life and the larger systems we’re all part of) to create a new, sustainable, equitable, and democratic story of stuff.

I was thrilled to receive a hand-delivered copy last week at my front door, courtesy of Annie and her 10- year-old daughter.  Tides and Story of Stuff have a special relationship, because it was former Tides Foundation executive director Idelisse Malavé who suggested to Annie that her live presentation about materials flow might make a great video. Annie didn’t believe her, but, with lots of nudging (and a small grant from Tides) decided to pursue the idea.

The rest is history: 10 million internet views since December 2007,  with no sign of slowing down.

Check out where you can buy the book (which, of course, was printed on trash instead of trees); get details of Annie’s 10-city book tour, which kicks off tonight in New York at the 92^nd Street Y; and watch her tonight on The Colbert Report or other upcoming media appearances.

Catherine Lerza is Senior Philanthropic Advisor for Tides.