Leaders from Tides and the Hershey Company to Provide Mentorship to Students, Insights to Initiative

Washington, D.C. – The Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business has launched a new Executive in Residence program this fall, welcoming Melissa L. Bradley, chief executive officer of Tides, and Edward Martin, director of marketing excellence and corporate social responsiblity insights at the Hershey Company, as Executives in Residence for the 2012-13 academic year.

The Executive in Residence Program is designed to help students and faculty gain direct knowledge and insight from and build deeper relationships with practitioners in the field of social enterprise, while also building the intellectual capital of the Global Social Enterprise Initiative.

“By welcoming Melissa and Ed to the Global Social Enterprise Initiative team, students at Georgetown McDonough will have access to the wealth of experience and knowledge that these two leaders bring with them,” said Bill Novelli, GSEI founder and professor of the practice at Georgetown McDonough. “They will connect with our students and show how classroom learning can be applied to create economic and social value.”

The Executives in Residence will guest lecture; participate in symposia; hold office hours to meet with students; contribute intellectual content through articles or blog posts; become ambassadors for the GSEI outside of Georgetown; and assist with building the strategy and vision of GSEI.

Melissa L. Bradley

Bradley has a strong track record of creative and innovative leadership and a background as a social entrepreneur. She currently serves as CEO of Tides, a nonprofit organization that actively promotes change toward a healthy society founded on social justice, shared economic opportunity, robust democratic processes, and sustainable environmental practices.

As a social entrepreneur, Bradley has created innovative organizations that focus on sustainable business, social justice, and positive change. She has been the founder and managing director of New Capitalist, an organization that leverages human, financial, and social capital to create economically profitable and sustainable individuals, businesses and communities; founder and former president of Reentry Strategies Institute, the only national criminal justice intermediary explicitly focused on reentry; founder of The Entrepreneurial Development Institute, an international non-governmental organization serving youth ages 7 to 21 that acts as a catalyst for permanent social change, economic development, and community empowerment; and founder of Positive Impact, a collaborative initiative to promote diverse voices and vision within independent media.

Bradley also has served as a senior adviser to the Center for American Progress and as a regular consultant to the W.K. Kellogg Foundation on Family Economic Security and Civic Engagement. She formerly is a senior strategist for Green For All, where she created the Capital Access Program and assisted in the creation of the Energy Efficiency Opportunity Fund and the Green Jobs Award Program. Her prior work experience also includes serving as vice president at UBS in the Private Client Group and as a financial regulatory affairs fellow with the U.S. Department of the Treasury, where she researched the impact of welfare reform and micro-enterprise lending on the financial industry. Additionally, Bradley was selected as a Soros Justice Fellow for her innovation in the area of criminal justice.

She currently is an advisor to Renewal 2 Investment Fund and holds board positions with ideas42 and Grist, and previously with CFED, Green America, Hitachi Foundation, the Tides Network, and Tides Foundation. An alumnus of Georgetown University, she serves as a senator on its Board of Governors. She holds a B.S. in finance from Georgetown’s McDonough School of Business and an MBA with a focus on marketing from American University.

Edward Martin

Ed Martin is the Director of Marketing Excellence and Corporate Social Responsibility Insights at The Hershey Company. He also operates in various roles supporting global causes around the world, including pro-bono CMO to the Chamber of Commerce, Business Civic Leadership Center, and Global Diaspora Initiative for State Department and USAID.

He serves as chair of the Research and Measurement Council of the Association of National Advertisers and has been elected to the Executive Board of Congressional Coalition for Adoption Institute and the advisory board of the Global Management Challenge.

Additionally, Martin is co-founder of Pause to Support a Cause and Research Without Limits, and has held key positions in other Fortune 500 organizations including The Kellogg Company, Coca-Cola, Citigroup, and Ford Motor Company.

Martin has served as an advisor to the Millennium Project and the Ambassador of Uganda, as well as on many advisory boards or in advisory roles through the years including with the Health Store Foundation, Malaria Foundation, Health People in the S. Bronx, and the Harvard AIDS Prevention Project.

Martin also co-chaired the 2010 Parade All American Volunteering Initiative at the White House and has been elected to Marketing Committee of Make a Wish Foundation. He holds a B.A. in psychology from the University of Michigan Dearborn and an MBA in marketing from Wayne State University.

About the Global Social Enterprise Initiative

The Global Social Enterprise Initiative at Georgetown’s McDonough School of Business aims to prepare current and future leaders to make responsible management decisions that yield both economic and social value. Through practical training for global business leaders, the initiative advocates for transformative solutions to the world’s significant challenges in health and well-being, economic growth, the environment, and international development. Learn more at http://socialenterprise.georgetown.edu.


About Georgetown University’s McDonough School of Business

Georgetown University’s McDonough School of Business provides a transformational education through classroom and experiential learning, preparing students to graduate as principled leaders in service to business and society. Through numerous centers, initiatives, and partnerships, Georgetown McDonough seeks to create a meaningful impact on business practice through both research and teaching. All academic programs provide a global perspective, woven through the undergraduate and graduate curriculum in a way that is unique to Washington, D.C. – the nexus of world business and policy – and to Georgetown University’s connections to global partner organizations and a world-wide alumni network. Founded in 1957, Georgetown McDonough is home to some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive degree and open enrollment programs. Learn more at http://msb.georgetown.edu. Follow us on Twitter @msbgu.