Pacific Forest Trust


Laurie Wayburn


San Francisco, CA

Since 1993, Pacific Forest Trust has epitomized innovation, daring, and a savvy understanding of market forces to create new economic incentives that reward private forest owners for conserving their lands and practicing sustainable forestry.

We’re a visionary think-and-do-tank of scientists, conservationists, policy wonks, entrepreneurs, and outdoor enthusiasts that have helped shape forest conservation and climate policy. Working closely with other forest stakeholders, from landowners to agencies to environmental nonprofit partners, we create and advance high-leverage, catalytic strategies that engage the commitment, imagination, and resources of many individuals, businesses, and organizations to make it easier and more rewarding to do good things for the forests—and forest landowners—on which we all depend.

The only conservation organization focused on private forests in California, Oregon, and Washington, we’ve conserved more than 270,000 acres of vital forestland regionally, holding easements on more than 105,000 acres. Our work has been recognized for its excellence by government agencies, philanthropies, and non-profit organizations.